Does your business have a logo? Probably. It’s rare to find a business these days that doesn’t. But what about your family? I posted here about how we developed a family motto. We recently went one step further and developed a family logo—and learned a lot about ourselves in the process.
Like many things that have developed once we started thinking of our family as a business, the logo idea started slowly. But as we engaged, it gained momentum and became about so much more than a logo. By the time we were done, the logo itself seemed like icing on the cake.
What we gained together as a family is what really made the process worth it.
When we first sat down to develop a logo for our family, we started thinking about who we are, how we want others to see us, and what is important to our family. Once we asked those questions, the answers started flowing.
Our six kids really rolled up their sleeves and went to work. They got serious about our identity as a family and our family brand of 2BTimms, LLC. The kids came up with some initial concepts. My wife Ann then translated their concepts into something a graphic designer could use. We used Logo Tournament to generate a lot of ideas for our family to consider.
It was really extraordinary when the designs came back and the kids started seeing their perception of our family come to life in such a visual way. But as I reflect, I can see three ways the process of developing a family logo helped our family.
3 Ways a Family Logo Helped Our Family
- We started healthy conversations. When we sat down as a family, we started asking and answering questions: Who are we as a family? What does that look like when it is lived out? How do we communicate who we are to other people? Those conversations are still continuing today and are the kind of healthy conversations that would benefit all families.
- We cultivated family loyalty. At the end of the process, we came up with something that symbolizes our family. Best of all, it’s a symbol the kids helped design, so buy-in is built in. The process helped build some family pride. Now that the logo is done, the kids all want t-shirts, mugs, and necklaces displaying the symbol of our family for all to see. Because our logo is round, we’re thinking about making coins that we can leave with people so that they know that they have been touched by the Timms.
- We had a lot of fun doing it. It was fun to release the creative genes. It was fun to vote on the logo and see us getting closer and closer to the final version. We even invited the grandparents to vote and get in on the fun. And we’re still coming up with creative ways to use our family logo to share the fun with everyone we encounter.
The best part is that each of us feels a sense of ownership for the logo and can explain everything represented in it. The kids can’t wait for people to stop them and ask about the logo on their t-shirts so they will have an opportunity to share our family story.
And what family wouldn’t want that?
Question: Does your family have a logo? How do you think your family might benefit from the process of developing a family logo?